Website Development & Paid Social Media Advertising Management

The leading and industry changing app and platform, HYR, changing the dynamic between workers and employers who are outside of the 9 to 5 continuum. The gig economy is looking for a platform which gives them choice and power in the labour market, HYR is the answer.

Results:

PHASE 1 – TESTING

After extensive research into the competitive landscape and target markets of New York City and Toronto, we developed a variety of test campaigns that focused on both professionals (restaurants, lounges, dining establishments) and workers (industry professionals; servers, dining staff, bartenders)

PHASE 2 – APP DOWNLOAD

A strategic web-click campaign was implemented based on the data sets procured from the initial testing period focusing on both iOS and Google Play.

Duration: 16 Weeks

Reach: 3,652% increase in reach

Impressions: 4,227% increase in impressions

Cost: 48% reduction in cost per action

We were able to procure an abundance of demographic based data on age, gender, location, specific to each operating system to further optimize the advertising campaign and budgets.