With our background working on wine, spirits and beer, we were giddy by the opportunity to be the agency of record for a new brand of ultra-premium Tequila. Vikera is crafted from an all women-run distillery with proceeds from each bottle sold going back to the inspiring women in Valle de Guadalupe, Mexico. Our goal was to bring to life their brand story in an inspiring, empowering and modern way without alienating guys as the actual product is worthy of a spirits connoisseur. We went for bold, high- contrast imagery, a romanticized bottle design and messaging that would emphasize the unique point of difference in that it is a purpose-driven Tequila brand.
